Originally Posted by
Gwalben
I would think UTC is a foreign concept or at best infrequently used for most of the userbase (I never use the term, using GMT instead, which is basically the same), which recognizes the eastern time zone and then subtracts based on how many hours behind their TV programs start. UTC -4 in parentheses may be a fair compromise, but I would think replacing ET altogether would create more confusion than it removes. Though then you get into the same confusion we had with EST vs. EDT when the clocks switched, which does not coincide with when Germans change their clocks.