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Water and wheat fields don't take up building licenses, so build as many as you have room for and are comfortable with maintaining.
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Be careful where you place roads. They can limit the build space that could otherwise be utilized.
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Most of the trades that are offering coins for a specific resource are far cheaper than the reverse. Unless you desperately need gold coins immediately, it would be better to put your resources up for the current average price on the TO or a little less.
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Resource for resource trades aren't always worth what they're offering. Check what the general going rate for each item is before taking up the offer. Admittedly, direct resource trades can save considerable time and don't involve gold coins at all, so if you have a consistent surplus of a given resource and a frequent need for another resource, this is often better in the long run, if only to save time and frustration (since many trades for gold coins may expire, depending on how flooded the market is for that resource.)
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Storehouses can't be moved, so it's usually a good idea to check one of the online guides about were the resources show up at. On each island, they appear in the exact same locations, section by section. This can save some resources early on, but another handy thing to keep in mind is to check how efficient your placement is before upgrading, since some placements can be a bit tricky.
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Since licenses are limited, you can maximize on certain resources, per building, and minimize on others. You'll always need the basics, but you can trade for anything that you don't make a lot of.
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Always try to at least break even on your production chains.
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If you're in a guild, the quests are randomized and there are only so many. Several may require you to produce something. Never get rid of those buildings and you're fine. Also, do your guild quests as fast as you can. Then it's done and out of your way. The next guild quest will show up, if it takes more than a day for everyone to complete it, and it will tell you what you'll need to do. It doesn't hurt to have anything that you can already completed before it becomes activated (though most of the production quests won't start counting what you produce until the quest is the active one.)
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If you don't like the Guild Market offerings, Guild Coins are worth roughly the same as Gold Coins and there are often trades requesting them. You can spend them just as well as you would Gold Coins, so save your Gold and pay with your Guild. 
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The Experienced Explorer does everything twice as fast. You want him, trust me. He can potentially be bought during events, using event currency. That's how I got mine.
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