Here is an off-ball idea.
So we have a guild tab, help , global , and trade tab.
All cool glad to have them.
My suggestion would be to make an alliance tab in this tab two guilds can choose to be in a loose alliance. This really has no functionality other than to broaden relationships inside TSO. This alliance can be changed out whenever the guild decides. The idea behind this is most players stay inside their guild chat sometimes going out to global or trade to chat. I know a lot of the player inside my guild and a few outside but not many. The purpose of this would be to get to know other people in other guilds. Also we have tried doing this like going to global – 12 or something like that with other guilds, this does not seem to work out to well.
Just a though.