I know this will be ignored because it might take 15min to design a new mockup of the list, but really this thing has got to go.
Let me give you an example, considering u have 3years of friends on that list.
Lets assume you need/want to buff a friend whose not on. Search him on the list. Not alphabetical listing.. but it is.. sorta.. but not really...
by level too, ok.. was he level 50? 49? Hmmm no clue. Switch page by page, wait for names/icons to show... can't see full name, was his name starting with capital or not? HMMMM
WHY the hell not just DITCH that freaking painful mishmash silly (HOW the hell did u manage with that anyways) list and give us a 'friends' page we can click on, and show names by ABC, ZYX, 50-1, 1-50, guild, online/offline. Geezzzze I mean like the way ANY and ALL social 'lists' are done but you guys, I am really baffled as to how u managed to go this long with that headache, and how the heck did u manage to even get what you have, Not even sure the 'ordering' criteria.
so my suggest to be ignored for the day: Please whack that friends/social list down to nothing and make a new, more logical one.