This is great and all, but even getting the 'good stuff' is between 60,000 and 80,000 Footballs... O.o
Which is fine and all, if you can play nearly constantly, or you want to spend a bunch on Gems...but here's the real question...
What happens when we can't log on to play in the first place? O.o Seriously, we're already burning buffs and losing bonuses because we can't log in. What is BB going to do when the 'event only' players come back and make a bad situation worse?
Fix the problems, *then* roll out new content.